Recently, a follower asked me what sets my company apart from a popular European brand that's all over social media. Without hesitation, I shared my insights, and her reaction was remarkable—she was thrilled to discover this new information and decided to try my products sooner than planned. It was a powerful reminder that I often overlook how much my journey means to others.

Running a small, ethical, and sustainable skincare business today is no small feat. The competition is fierce, and larger influencers frequently borrow concepts, while the costs of certifications and verifications can be daunting for a small brand like mine. My commitment is to ensure that every step—from seed to skin—is done responsibly, for both our planet and ourselves.

Transparency and quality are my top priorities. While this means our ingredients and packaging may come at a higher price than conventional brands, it's because we only use the finest, highest-quality components—crafted from scratch without fillers, artificial ingredients, or synthetic fragrances. Our packaging is fully recyclable and FSC-certified. This meticulous process often takes years to perfect, and if a product isn't flawless, I won’t launch it.

In contrast, many brands utilize buzzwords like "waterless" or "clean," often lacking genuine transparency. Some prioritize multi-level marketing over true skincare innovation. To shed light on the dedication behind my brand, I’ve created a side-by-side comparison to showcase our commitment to quality.

In a world overflowing with choices, I hope you choose to support brands that prioritize care and integrity. Together, we can shape the world we want to live in through the companies we uplift.

What We Are:

• Small, self-funded business
• Started in a kitchen
• Built through hard work and dedication
• Proudly made in America
• Formulate and manufacture products in California
• No white labeling (everything is made from scratch)
• Committed to quality and transparency
• Certified by Think Dirty and EWG
• Plant a tree for every order
• Support regenerative farming year-round
• Focused on giving back to the planet

What They Are:

• Big corporations
• Likely rely on large-scale production
• May use white labeling for their products
• Less transparency and commitment to quality and local manufacturing
• Toxic ingredients like synthetic fragrance
• Possibly prioritize profit over environmental responsibility and transparency