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The beauty industry is flooded with products claiming to be “clean,” “natural,” and “non-toxic”, but how many of them actually live up to those promises? The truth is, many brands use misleading marketing tactics—a practice known as greenwashing—to make consumers believe their products are safe and sustaina…
Recently, a follower asked me what sets my company apart from a popular European brand that's all over social media. Without hesitation, I shared my insights, and her reaction was remarkable—she was thrilled to discover this new information and decided to try my products sooner than planned. It was a...
