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Waterless skincare? Is it a marketing term or is there some real basis. Waterless skincare, also known as anhydrous skincare, originated in South Korea in 2015 and refers to products formulated without water. Instead, relies on rich ingredients like oils, butters, waxes, and oil-soluble actives. These products are typically more...
Recently, a follower asked me what sets my company apart from a popular European brand that's all over social media. Without hesitation, I shared my insights, and her reaction was remarkable—she was thrilled to discover this new information and decided to try my products sooner than planned. It was a...
